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photogrammetry

Digitizing Vehicles in Semi-Automated Studios

Case Study

Pix My Car

Automotive Digitization Automation 

Client

Orkis Systems

Date

Summer 2015 to 2017

The Missions

  • Proof of Concept

  • Mobile App Development
  • Bring to Market

  • Marketing & Research
  • Documentation & Training

The Goal

Elevate EU 2nd Hand Automotive market digital experience to a whole new level of accuracy and interactivity

European automotive market differs from north american, and in France in particular limitations to online payments, credit card authorizations and legal details before being able to put a vehicle on the road restrain fully automated car vending machine or online second hand vehicle retailers such as the famous CARVANA. 

That being said, the digital era requirements to bring the customer to your shop instead of another are equally challenging : in less than ten years, the amount of prospects went from at least 3 to 4 visits before buying a used car to less than 1. Long story shot : the prospect has chosen it's vehicle online before going to the retailer. This is where user experience and product description exhaustivity make the whole difference.

The only thing worse than being blind is having sight but no vision.
Helen Keller
  • PMC Bmodel

  • PMC Infra Diagram

  • PMC Optical Rules

  • PMC Sample Diagram

  • PMC Sample Mini Van

  • PMC Sample Result

Building the concept

At the core of the concept the idea is to bring the 360° experience that many customers already know in product such as Google Street View (Navigation) and Matterport (Real Estate) to any vehicle online product sheet. This should be performed without the costly and time-consuming need for a video production or digital marketing agency, but instead the workflow would be enabled in-house or via 3rd party on-the-go contractors using affordable and reliable devices to execute the digitization process, and a smooth and scalable Digital Assets Management Software to manage the quality assessment and publishing.

First proof-of-concept took 6 months to deliver, consisting of an improved version of Ajaris Orkis System DAM software with ability to handle complex assets composed by a multitude of picture assets in addition to state of the art web-friendly player easy to embed in customers websites. This went with plans and guidelines for building or improving remote controlled vehicule photobooths easily embeddable in a processing factory or a warehouse, using the opensource APIs for Canon Cameras and cinema lighting techniques. To speed up the process we included some heavy duty robotic platforms able to lift and rotate vehicle up to 3.5t, All wrapped in a user friendly interface with automatic correction of lighting, white balance and focus for easy maintenance. 

After the succesful delivery of the 1st main iterations, levers of improvement emerged that allowed to split the concept into a scalable solution, which eventually has been forked into a Mobile App Based Solution and a Heavy Duty Improved Photobooth, available in two sizes for motorbikes up to minivans.

Live Demo

Click to Launch

The Result

A full digitization workflow takes 8 minutes and can be performed both locally inside dedicated studios or "on-the-field" with a pocket camera and a mobile device, allowing high productivity in every context. 

No extra knowledge of photography technique is required : the agent is driven by the app along the full process which is designed to remain simple and friendly.

Concept has succesfully been extended to a various range of industrial customers, from STVA (Automotive Railway Logistics Network) to Aramis Auto (one French leader of 2nd Hand automotive processing) and Dubreuil Group (the very 1st french fully automated digitization photobooth proof of concept).

Back to Overview

Geographic Data is not just about SIG

Preamble

In 2024, geographic data has become an indispensable tool across various industries, revolutionizing how we interact with the physical world. From the press to archaeology, public infrastructure, museography, and cultural mediation, the applications of geographical data are vast and ever-evolving. This article delves into the significance of geographic data, the advancements in data gathering technologies, and the implications of its use, highlighting the crucial role of Geographic Information Systems (GIS) and Digital Assets Management (DAM) systems in shaping our future.

Geographical data accross the industries

  • Press: In journalism, geographic data aids in visual storytelling, helping to contextualize news events. Reporters use it to analyze and communicate complex stories, such as climate change via meaningful dataviz or political conflicts, with a spatial dimension. Journalists use advanced digital assistants to dive into an increasing amount of information and live camera feeds from the field, allowing to dig into asset clouds by location along the crew journey.

  • Archaeology: Archaeologists leverage geographic data for site discovery and excavation planning. Technologies like LiDAR and photogrammetry reveal hidden structures and landscapes, transforming our understanding of historical sites. This reveals a new challenge for digital conservation as the diversity of encoding standards quickly expanded. Some platforms aim to harmonize the storage and display such as sketchfab. The interesting point is here the convergence between classical survey operations and object digitization into common interfaces and aggregated tools for quick sharing and commenting.

  • Public Infrastructure: In public infrastructure projects, geographic data ensures efficient planning and management. It helps in routing, zoning, and environmental impact assessment, leading to more sustainable development. It is no surprise that historical partners of survey operations such as Faro and Autocad quickly became leaders in providing integrated solutions.

  • Museography and Cultural Mediation: Museums use geographic data to trace the origins of artifacts and create immersive, interactive exhibits. This technology bridges the gap between historical artifacts and modern audiences, enhancing educational experiences. Lascaux VR by Dassault systems has been a vibrant showcase for the mediation technologies as per La Cité du Volcan in Réunion Island.

...not mentionning the usual driving assistants and itinerary calculators, and other tools so oftenly used we take it for granted. 

2021 EU Report : Integration of Geographic and Statistical data for better policy making

Advancements in Geographical data gathering

Completing the historical toolbox : survey mapping, aerial photography, bathymetry and satellite imagery, already highly contributing the strategic sector of geointelligence, are new incomers coming for a extended range of industries such as smartphone manufacturers, cinema providers and entertainment.

  • LiDAR Technology: Light Detection and Ranging (LiDAR) has become more affordable and accessible, providing detailed 3D models of physical environments. Its precision is invaluable in industries like archaeology and urban planning.

  • Drone Technology: Drones have revolutionized data collection, offering a bird's-eye view of landscapes. They are crucial in mapping, agriculture, and environmental monitoring.

  • Photogrammetry: This technique, involving photographs from different angles, creates detailed maps and models. It's widely used in museography for artifact reconstruction.

Surfing the wave of the thriving geodata ecosystem a number of new actors also emerge such as Prométhée New Space.

Sample : Dunes de Biville Heritage 360 Gamified experience, France 2022

The Role of Video Game and Entertainment Industries

  • Nvidia's Contribution: Nvidia, a leading GPU manufacturer, has propelled the processing capabilities for geographic data. Their hardware supports complex computations required for analyzing vast amounts of spatial data. Boosted by the power of big data, the sector now also count with new extrusion capabilities from 2D source images based on a rising community of developpers working on depth AI analysis.

  • Epic Games and Reality Capture: Epic Games, known for its acquisition of Reality Capture software, has brought photogrammetry to the forefront, aiding in creating realistic environments in gaming and film industries with low cost equipment on top of dedicated solutions such as Matterport, widely used in museography and Real Estate, and Leica BLK GeoSystems well known by most of Architecture Specialists.

Risks of Geographic Data in Public Information

  • Leaking Sensitive Information: The inclusion of geographic data in public releases, like social media posts, can inadvertently expose high-value assets or strategic locations, posing security risks.

  • Threat to Natural Resources: Revealing the locations of endangered species or sensitive ecosystems can lead to exploitation and harm, emphasizing the need for responsible data sharing.

Sample : Sea turtle in Reunion Island in animal hospital Kelonia after being hit by a boat of tourists doing selfies for social media in 2021 - source : Objet Témoin

The Future: Combining GIS and DAM Systems

Benefits :

  • Cross-Platform Development: Integrating GIS with Digital Assets Management systems is crucial for cross-platform developments. This synergy enables efficient management and utilization of geographic data across different media.

  • AI-Assisted Governance and Automation: The future beckons the use of AI in geographical data governance. AI can automate workflows, enhance data accuracy, and offer predictive analytics, paving the way for smarter decision-making.

As we advance in 2024, the integration of geographic data in various industries highlights its undeniable value. However, with great power comes great responsibility. The blend of Geographic Information Systems and Digital Assets Management systems emerges as a critical solution. This integration, coupled with AI, will not only streamline data management but also ensure ethical and efficient use of geographic information. The future of geographic data is not just about technological advancement; it's about harnessing these tools for sustainable and responsible growth across all sectors.